CIELO

Branding


Produced At

CalArts

Brief

Develop the identity for a Nation.


Overview

Land is taken and stolen, so very little of it is intrinsically without history. As blocks, neighborhoods, cities, states, countries and continents reconfigure, there are those that are on the loosing end. While earth has undeveloped areas, they fall within boundary lines of states, countries, and continents. To build a truly new nation the development must be upwards. Cielo is a place to start new roots without the risk of losing them. Cielo is a modular space that expands and grows changing as its inhabitants do. The design assets mirror this focusing on organic biology and different forms of expansion. 





CURRENCY DESIGN


Mark