LA Art Book Fair

Branding


Produced At

CalArts


Year

2020


Brief

Create a branding identity for the Graphic Design program booth at the LA Art Book fair. 


Overview

Ordinary, everyday experiences are now reinvigorated with fun and experimentation—typically ordinary and dreadful experiences are now actually enjoyable. It's the DMV and Los Angeles's driving culture with a special CalArts twist. 



















Mark