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Super Bowl LVI

Jordan Brand Super Bowl Activation





OVERVIEW


For Superbowl LVI, Hovercraft was approached to create both a community and retail activation for Superbowl LVI. Black retail businesses in Inglewood were partened with Jordan Brand NFL Athletes. Shoe Palace served as a brand hub and retail activation for a special release of the Jordan 1.





RETAIL ACTIVATION

For the retail activation, we created an interactive map that could be scanned the week of the Super Bowl to highlight all the business parters. Customizable apparrel and sneaker prizes were linked to users scanning QR codes and travelling through the activation.







BUSINESS RECAPS

With a major part of this story being the Brand partnerships, we created a set of videos recapping the owners experiences being a part of HERE FOR A REASON. A selection of those videos is provided below.











DIGITAL OOH BILLBOARD

The Marque billboard in Inglewood was branded with Athlete business support, and HERE FOR A REASON messaging.









CREDITS


Client
Jordan Brand

Produced At
Hovercraft Studio

My Roles
Design, Motion Design, Video Editing/ Production



Mark